What you've paid for. What comes next.

Where your first $2,750 went

Your package is Growth + AI Studio. It is one package, not a list of separate charges. The first part of your budget, $2,750, was paid on August 18, 2026, and it was allocated two ways: toward your deliverables, and toward your AI.

What that payment has built

Twelve pieces of work so far. The logo alone used $495 of the $1,500 allocated toward your deliverables, in direct design cost. Everything else on this list came out of what was left.

Your visibility, before and after

The short version of what changed. The measured numbers behind it are in your visibility report in section 04.

Your visibility report, measured today

We ran a full visibility check on November 14, 2026. These are measured results, not estimates. In August, Mockingbird Lane could not be found. Here is where you stand now.

Where you rank on Google Maps

This is the map that comes up when someone searches on their phone. Position 1 is the top spot.

What the AI assistants say

We asked five AI assistants the same 11 questions a shopper might ask, such as "Where can I shop for antiques near West Point?" and "Which antique malls in West Point are open on Saturdays?" None of the questions used your name. You were named on 6 of the 11.

On Gemini, you are named more often than any other antique shop in West Point. On ChatGPT you are third, behind Annabelle's and Bits N Pieces. Claude and Perplexity do not name you yet. Three months ago none of them could have.

Where the work goes next

A good report still shows where to push. These are the gaps, and each one is already in your plan.

• Reviews. You have 0 Google reviews. Maw Maw's Treasures has 63, Annabelle's has 52 and Bits N Pieces has 26. You are winning the map without reviews. With them, you hold it.
• The regular Google results. You lead the map, but your website is not yet in the top 20 of the listings below it. That is normal for a site a few weeks old. Blog articles and links from other sites are what move it.
• Claude and Perplexity. Two of the five assistants do not name you yet. The AI visibility work and your listings are aimed at this.
• Booth rental searches. You do not show yet for sellers looking for booth space. Your Booths page and articles will target it.
• Phone speed. Your site scores 82 of 100 for speed on a phone and 96 on a computer. We will tighten the phone score.

Measured November 14, 2026 from West Point, Mississippi. Map rank, the 25-point grid and website scores come from Google data. AI answers were collected from ChatGPT, Gemini, Claude, Perplexity and Google AI Mode. Rankings and AI answers shift from day to day, so this is your baseline. Every Scoreboard from here is compared against it. Apple Maps and directory listings were not part of this check.

Still to build, already covered

You do not pay extra for any of these. They are all part of your package, and most of them begin right from kickoff.

Dekodi is your marketing department

This is the part that matters most. You are not renting software. Plenty of companies will sell you a website builder or a posting tool and leave you to run it. That is not what this is.

Dekodi is the marketing arm of Mockingbird Lane Antique Market. You get the technology. You also get the people who know how to use it, a plan for what to do with it, and the work actually getting done.

You run the market. We run the marketing. A full team of strategists, designers, writers and AI specialists, working from one plan, for $747 a month.

Your part: direction and input

We do the work, but we cannot guess what is happening inside your building. Nobody knows Mockingbird Lane like you do. The marketing is only as good as what you tell us, so this does need you.

• Tell us what is coming. Sales, events, new vendors, special hours. A quick text or call is enough.
• Show us what is new. A phone photo of a fresh booth or a good find gives us something real to post.
• Give direction on requests. When you ask for a flyer or a post, tell us the date, the offer and who it is for.
• Approve or change it. Nothing goes out under your name until you have seen it.

A few minutes of your input each week is what turns our work into your marketing.

What a listing is, and why it matters

A listing is your business card on someone else's website. Google, Apple Maps, Bing, Yelp, Facebook and dozens of smaller directories each keep their own record of your name, address, phone number and hours.

• People look there. Someone asks their phone for antiques near West Point. The answer comes from these records.
• Google checks them. When your name, address and phone match everywhere, Google trusts that you are real and shows you more often. When they do not match, it shows you less.
• AI tools read them. ChatGPT, Google's AI answers and Siri pull from these same directories when someone asks where to shop.

Listings are not a one-time setup. We enter your business on each one by hand, then manage them every month: fixing records that drift, adding new directories and keeping hours and photos current. It is slower than a bulk tool, but every record is correct, and you own them all.

How digital marketing and AI bring people in

Every shopper who has never been to Mockingbird Lane starts the same way. They pick up a phone and ask. Some open the map. Some type into Google. More every month ask an AI assistant. Digital marketing is the work of being the answer in all three places. More people finding you means more people at the register, and a busy floor is what keeps vendors renting.

What each one is made of, and how Dekodi delivers it

One article, used four ways

You should not have to feed four channels. We write one blog article, and your AI Studio turns it into the rest automatically.

"But most people don't Google antique markets."

Fair point, and partly true. Most of your shoppers will hear about you from a friend, a vendor, or a Facebook post. Very few wake up and type "antique market."

Here is what happens next, though. They pick up their phone. They check if you are open, where you are, and whether it looks worth the drive. That check is a search, even when they already know your name.

Search is rarely how people hear about you. It is how they decide to come.

So the question is not whether people search for antique markets. It is what they find when they look you up. In August the answer was nothing, or a Facebook page that said Closed.

The people who do search "antique stores near me" are a small group, and they are the easiest sale you will ever make. They have already decided to shop. They are only choosing where. Until October, that choice was between two other malls.

Your playbook cited that 97% of people look online before visiting a local business. BrightLocal's 2026 survey found 45% of US consumers used AI tools for local recommendations, up from 6% a year earlier. Google reports about 10 searches a month for "antiques west point ms," and too few to count for the other phrases. That is why the map, name lookups and AI answers matter more here than typed searches.

The searches we are going after

These are the searches we are building your pages, listings and articles around. This is the target list. Where you rank on the map for the main ones today is in section 04.

Going forward: your monthly service

The build was the first quarter. From here the work is monthly. The rest of your package is $747 a month. Of that, $497 is allocated toward the marketing work and $250 toward running your AI Studio. Because of our relationship, we are delivering our top service level, the Digital Engine, at that same price. That means the tools and the team in section 06, doing all of the work below for you.

What that looks like in the weeks ahead

Your own calendar already has work waiting. Each of these is a design request you can make today. All we need from you is the details: the date, the offer and anything you want it to say.

Also included as they come due: a press release each quarter, a yearly photo and video day, and ad management once ads make sense for you. Ad spend itself is paid to Google or Facebook and is separate. The date of your first monthly payment will be confirmed with you before anything is charged.

What it has to earn back

Two things pay you back: booths that stay rented, and more people buying at the register. Move the sliders to match your real numbers. This is math on your numbers, not a promised return.

Three or four booths that stay rented cover the cost on their own. Every sale above that is growth.

How the work keeps booths full. Your Booths page shows vendors what they get. The site collects the names of people asking about space. The door counter gives you a real traffic number to show a vendor deciding whether to renew. Vendors stay where shoppers are.

How the work brings in sales. At 3 to 4 sales a week, the problem is not the store. People do not know it is there. The Google profile catches "antiques near me." Listings and reviews make you the one they pick. Blog articles and the AI visibility work bring in people asking questions online. Social posts and your email and text list bring past shoppers back for the next event.

What the starting numbers assume: 30 booths, $250 average rent, a $25 average sale and 3 to 4 sales a week today. Where a sale belongs to a vendor, you keep your commission and the vendor keeps the rest, so lower the last slider to match. We will redo this with real door counts once the counter is in.

The next 90 days